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N S E W
Product Executive  /  Founder  /  Seasoned Builder

I don't just build products.
I build lasting businesses.

Eighteen years. Five Fortune 500s. A billion-dollar exit. Fifty-plus products shipped. I navigate the intersection of consumer product, B2B, AI, and growth strategy.

Work With Me Track Record
50+
Products Launched
$1B
Acquisition Led
18+
Years Operating
5
Fortune 500 Companies
01 — About
Marc J. Gigliotti
"A GM-style leader who works far beyond the product roadmap."

I am a product executive, studio founder, and strategic operator who has spent eighteen years turning ambiguous, high-stakes problems into products that scale. I thrive at the intersection of consumer products, AI, and complex business systems.

My career spans Fortune 500 companies and early-stage startups: MoneyLion / GEN Digital, Fidelity Investments, CVS Health, Reebok / adidas Group, and Kaspersky Lab.

Whether navigating a billion-dollar acquisition or helping a seed-stage founder reach product-market fit, I bring the same thing: a bias for action, data-driven clarity, and genuine excitement for building things that matter.

Product Strategy0 to 1 BuildingGrowthAI ProductsFintechConsumerB2B / B2CAgile / ScrumPersonalizationMonetizationDigital OpsFounderDigitalInnovationCreativeUX / UIBusiness OwnershipData & ExperimentationGo-to-MarketLeadership / Operations
Education
MBA, General Management
Manning School of Business, UMass Lowell · 2009–2012

BS, Business Administration
Salve Regina University · 2003–2007
Minor: Management Information Systems · American Marketing Association

High School Diploma
Austin Preparatory School · 1999–2003
Certifications
Certified Scrum Product Owner
Scrum Alliance

Outcome Driven Innovation
Strategyn

Behavioral Economics and Neuromarketing
Udemy
Recognition
adidas Group Global IT CIO Innovation Award
2012

Fidelity Excellence in Action
Q3 2020 and Q2 2021

Reebok Employee Recognition Award
Q4 2013
Giving Back
Addy's Army — ~$50k raised
BCH and Dana Farber Cancer Institute
02 — Companies I've Built For

Where I've Operated

MoneyLion / GEN Digital
2022 — Present
20xRevenue Growth
$1BExit Value
6Product Domains
VP of Product — Discover, Credit Monitoring, Community, Investing, PFM, B2B Content
Owned the full consumer product suite. Led Discover, Credit Monitoring, and Community from 0 to 1 while driving Discover to 20x revenue growth. Also built Active Investing and the B2B content feed tool across six product domains simultaneously.
Led consumer product suite to a $1B acquisition by GEN Digital
Fidelity Investments
2018 — 2022
$7BAUM Managed
2xExcellence Awards
Director, Product and Strategy — Digital Advice & E2E Wealth Management
Product lead for FidelityGo and Fidelity Personalized Planning and Advice, a hybrid robo-advisor managing $7B in AUM. Built the full post-enrollment experience, mobile communications strategy, and wealth management journey maps.
Fidelity Excellence in Action Awards Q3 2020 and Q2 2021
Kaspersky Lab
2017 — 2018
2Regions Led
B2B+B2C Growth
Head of Digital Marketing & Product — North America and Latin America
Led digital marketing and product across NAM and LATAM for B2B and B2C lines. Designed multi-year regional digital roadmaps, ran paid media, SEO, paid search, and social programs, consistently exceeding regional ROAS and growth targets.
CVS Health
2015 — 2017
100+Projects / Year
7Portfolios Owned
Senior Manager, Digital Experience Production & Operations
Built and led a team of digital producers inside CVS's Digital Innovation Lab delivering 100+ projects per year across a multi-billion-dollar portfolio. Owned 7 complex healthcare portfolios simultaneously.
Reebok / adidas
2011 — 2015
150k+Active Users
$10M+Net Sales
20+Countries
Senior Manager, Digital Product Owner — Global
Built ReebokONE from concept to a globally acclaimed platform across 20+ countries, 150k+ active fitness professionals, and $10M+ in net sales. Named a top 10 strategic pillar for Reebok and recognized by Fast Company as their biggest-ever contribution to the fitness world.
adidas Global CIO Innovation Award · Reebok Employee Recognition Q4 2013
03 — Products

A Few Things I've Built

Fintech / Consumer
MoneyLion Discover, Credit Monitoring and Community
Complete overhaul plus 0 to 1 builds of Credit Monitoring and Community. Drove 20x revenue growth through personalization and iteration. Core team behind a $1B exit.
Acquired / $1B
Visit
InsurTech / Trades
Forsured
Proactive insurance compliance for the trades. Helping tradespeople shift from reactive to proactive, making compliance simple and automated. Going 0 to 1 in a historically underserved segment. Launching May 2026.
0 to 1 / GTM
Visit
Fintech / B2B2C
B2B2C Content Feed
B2BC content feed tool enabling financial brands to distribute curated content inside MoneyLion. Featured in Stifel's institutional product launch and adopted by financial partners.
Live / Revenue
Press
Fintech / Investing
Active Investing
Built MoneyLion's Active Investing product 0 to 1, covering single stock and ETF trading. Full end-to-end ownership from product strategy through design, engineering, and go-to-market.
Live / 0 to 1
Learn More
AI / Investment Tool
Trendsendent
AI-powered investment intelligence platform identifying emerging signals across consumer categories. Built through Joppa Digital and currently live in active development.
Live
Visit
Labor / Trades
Scaffald
A comprehensive talent platform streamlining how professionals in the trades are found, hired, and managed. Advanced job matching, workflows, and review systems built to enhance workforce efficiency and reliability in a historically underserved market.
In Development
Visit
AI / EdTech
EducatorIQ
AI-powered platform transforming how educators plan, deliver, and optimize learning outcomes. In active development through Joppa Digital.
In Development
DTC / Events
Petal & Stem Blooms
A curated bloom bar experience for showers, celebrations, and events. An interactive floral experience where guests build their own hand-tied bouquets using thoughtfully selected seasonal blooms. Full direct-to-consumer website — designed, built, and launched end to end.
Live / DTC
Visit
Fitness / Global
ReebokONE
Built from zero to a globally acclaimed fitness professional platform across 20+ markets. 150k+ users, $10M+ annual revenue, and a top 10 strategic pillar for Reebok.
adidas Group
Press
What I Bring

Built across industries.
Ready for yours.

01
Product Leadership
Fractional CPO and VP-level advisory for startups and growth-stage companies. Strategy, roadmap, team structure, and execution accountability.
02
0 to 1 Building
Concept to MVP to market. Done it 50+ times across fintech, AI, fitness, health, and insurance tech.
03
Growth and Monetization
Revenue strategy, acquisition funnels, retention loops, and personalization with a bias toward measurable business outcomes.
04
Studio Partnership
Full-service product studio engagement through Joppa Digital and Unicorn Product Studios for teams that need to move fast and ship right.
04 — Advisory and Studio Work

I am actively embedded with early-stage and growth-stage companies as co-founder, CPO, and strategic advisor. I partner with founders and investors who need a seasoned operator in their corner, not just a consultant on a call.

Co-Founder and CPO
Unicorn Product Studios
April 2025 to Present
A product studio built to scale the next generation of digital products. Working with founders and investors from 0 to 1, 1 to 10, and 10 to 100. Currently overseeing 4 active products across consumer, fintech, and enterprise markets.
4 Active Projects
Founder and CPO
Joppa Digital
February 2014 to Present
Product management advisory and operating partnership for organizations of all sizes. Transforming product visions into tangible results through data-driven strategy, agile execution, and user-centered design.
11 Years Running
Open Slot
Your Company
Fractional CPO / Strategic Advisory
Looking to partner with 1 to 2 founders or investor-backed startups who need a seasoned product operator in their corner. Eighteen years of pattern recognition and a proven track record of building products that grow.
Limited Availability
05 — Contact

Something magical
is on the horizon.

Whether you are a founder who needs a product co-pilot, a company that needs to move faster, or an investor looking for a trusted operator, I want to hear from you.

Business Email
Personal Email
LinkedIn
linkedin.com/in/marcgigliotti
Product Consulting
joppadigital.com
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